In today’s marketing world, collecting accurate data is essential for businesses to make informed decisions and stay ahead of the competition. However, the increasing complexity of online marketing channels, consumer privacy regulations, and changing data privacy policies have made data collection and visualization more challenging than ever before. Our in-house development team has the technical expertise and marketing knowledge to help your brand adopt a solid data-driven strategy.
Our data strategy comprises three sequential steps that aim to help businesses gain insights from their customer data, create a single view of their customers across all channels, and use this data to drive personalized marketing campaigns that can maximize ROI.
Collect accurate data from various sources (online and/or offline) to gather as much data as possible about customers, their behaviour, and their preferences.
Bring together data from different sources and channels into a single, comprehensive view.
Activate the customer data to drive targeted and personalized marketing campaigns.
Campaign tracking is the foundation of any digital marketing initiative. Without it, it’s impossible to tell if you are hitting your targets and which channel, campaign or ad is generating revenue and which one is underperforming.
Our website developers will audit your current analytics setup and implement tracking for various conversions and actions (purchase, revenue, transaction, lead, download, etc.) for e-commerce and lead generation through pixel tracking or server-side tracking.
From simple to complex projects, our team knows how to implement, QA and launch tracking solutions to ensure reliable and accurate data collection even when third-party cookies are blocked.
As the world of online marketing continues to evolve, it’s crucial to stay up-to-date with the latest tools and technologies.
As of July 2023, businesses using Google Analytics will have no choice but to use Google Analytics 4, the latest version of the world’s most popular web analytics platform.
Our team can simplify this process by creating your new GA4 property and its advanced settings like event tracking and custom reporting.
Are you feeling overwhelmed with the new platform? We also offer personalized training courses to teach your team how to navigate the platform and collect and analyze the data.
Understanding your online performance and its effect on your bottom line can be overwhelming without the right tools and visualization. That’s why we offer dashboard and report creation services that help you easily organize, visualize, and understand your data. Whether you need a custom dashboard in Looker Studio for real-time monitoring or a comprehensive report for executive summaries, we can create it for you.
Our data warehouse management services encompass the design and implementation of scalable data warehouses, like Google BigQuery, to centralize data from various sources. Additionally, we offer comprehensive solutions, including data extraction, transformation, and loading (ETL), as well as data cleansing, integration, and modeling.
Our attribution modeling services enable businesses to pinpoint the factors driving specific outcomes, such as customer purchases, allowing them to refine and optimize their marketing and sales strategies.
In addition, to address data collection limitations on various platforms, J/O Digital has recently adopted an empirical system grounded in econometrics to enhance marketing decision-making. For more details, contact us.
Marketing technologies encompass a range of tools, including consent platforms, CMS, marketing automation tools, CRM systems, and more.
Our team of data experts can help you choose, implement, and effectively use the right marketing technologies while ensuring compliance with current standards and regulations.
increase in ROI
increase in online store orders
increase in lead generation in 3 months from paid ads campaign
© 2024 J/O Digital Marketing
