Digital Strategy

Digital Marketing Strategy Agency

J/O Digital redefines the concept of a performance-driven powerhouse.

The era of marketing campaigns that lack purpose is over.

The significance of comprehending your brand, industry, and audience has never been greater in the contemporary digital marketing landscape, where consumers' expectations are at an all-time high, platforms and channels are multiplying, and privacy-first solutions are restricting our targeting capabilities. Our strategy services lay the foundation for successful performance-driven marketing campaigns. Trust our strategist to help position your brand, discover actionable insights on your audience, and deliver a solid media plan.

Our Methodology

The marketing world is constantly evolving, presenting marketers with new challenges: increased privacy legislation, the decline of first-party cookies, the proliferation of channels, and the growing competition. To help our clients navigate this new reality, we have developed a brand acceleration methodology that embraces the belief that a brand is a vector for performance and growth. Learn more about CLEAR.

Conceptualize

Develop a clear understanding of the brand's identity and market positioning

Launch

Set precise goals and metrics aligned with the business's aims

Expand

Target and connect with the intended audience effectively

Activate

Engage customers with compelling messaging and creative content

Refine

Continuously measure outcomes, optimize strategies, and expand reach

Work with an agency that’s ahead of the curve.

WORK WITH YOUR GROWTH PARTNER

Brand Positioning

Our CLEAR methodology commences with a comprehensive comprehension of a brand's benefits and key points of differentiation, which are what contribute to its distinctiveness.

A distinctive positioning statement that captures the essence and value proposition of your brand is developed in close collaboration with our team and your business.

Our expertise guarantees that your brand is perceived as distinctive and favorable by your customers, distinguishing you from your competitors and fostering long-term success.

Audience Insights

Our strategist will conduct comprehensive research on analytics platforms and leading sources for consumer insights and offline and online cross-media once we have reached a mutual understanding or agreement on brand positioning and attributes.

Primary demographic data points that will be collected include age, gender, household income, family composition, and psychographic data points, such as values, interests, other occupations, media consumption, lifestyle choices, food consumption behaviors, travel interests, and motivations.

By leveraging audience insights, J/O Digital develops a customized strategy for your brand that results in enhanced performance, a more effective marketing plan, and superior creative work.

Media Planning

When creating a media plan, our strategists adopt a platform-agnostic approach to maximize reach and engagement across online and offline channels.

We acknowledge the significance of utilizing established channels that have a proven track record of success, but we also understand the necessity of staying ahead of the curve, adapting to evolving digital trends, and potentially discovering new avenues for growth.

Also, our media plan is part of an iterative process; once launched, our strategists are involved every step of the way to monitor performance and make adjustments if necessary. We believe in an agile and adaptive approach, constantly refining the media plan to maximize the ROI.

We recently generated:

25x

increase in ROI

175 ^%

increase in online store orders

60^%

increase in lead generation in 3 months from paid ads campaign

SEE MORE CASE STUDIES

We've worked with:

How can we Make A Difference for your business?

GET A PROPOSAL

Digital Marketing Strategy Agency

J/O Digital redefines the concept of a performance-driven powerhouse.

The era of marketing campaigns that lack purpose is over.

Our Methodology

Conceptualize

Launch

Expand

Activate

Refine

Work with an agency that’s ahead of the curve.

Brand Positioning

Our CLEAR methodology commences with a comprehensive comprehension of a brand's benefits and key points of differentiation, which are what contribute to its distinctiveness.

A distinctive positioning statement that captures the essence and value proposition of your brand is developed in close collaboration with our team and your business.

Our expertise guarantees that your brand is perceived as distinctive and favorable by your customers, distinguishing you from your competitors and fostering long-term success.

Audience Insights

Our strategist will conduct comprehensive research on analytics platforms and leading sources for consumer insights and offline and online cross-media once we have reached a mutual understanding or agreement on brand positioning and attributes.

Primary demographic data points that will be collected include age, gender, household income, family composition, and psychographic data points, such as values, interests, other occupations, media consumption, lifestyle choices, food consumption behaviors, travel interests, and motivations.

By leveraging audience insights, J/O Digital develops a customized strategy for your brand that results in enhanced performance, a more effective marketing plan, and superior creative work.

Media Planning

When creating a media plan, our strategists adopt a platform-agnostic approach to maximize reach and engagement across online and offline channels.

We acknowledge the significance of utilizing established channels that have a proven track record of success, but we also understand the necessity of staying ahead of the curve, adapting to evolving digital trends, and potentially discovering new avenues for growth.

Also, our media plan is part of an iterative process; once launched, our strategists are involved every step of the way to monitor performance and make adjustments if necessary. We believe in an agile and adaptive approach, constantly refining the media plan to maximize the ROI.

We recently generated:

25x

175 ^%

60^%

We've worked with:

How can we Make A Difference for your business?

Stay Connected

#jodigitalyeg

Services

Paid Media

Web Design

SEO

Analytics

Edmonton

Calgary

Digital Marketing Strategy Agency

J/O Digital redefines the concept of a performance-driven powerhouse.

The era of marketing campaigns that lack purpose is over.

Our Methodology

Conceptualize

Launch

Expand

Activate

Refine

Work with an agency that’s ahead of the curve.

Brand Positioning

Our CLEAR methodology commences with a comprehensive comprehension of a brand's benefits and key points of differentiation, which are what contribute to its distinctiveness.

A distinctive positioning statement that captures the essence and value proposition of your brand is developed in close collaboration with our team and your business.

Our expertise guarantees that your brand is perceived as distinctive and favorable by your customers, distinguishing you from your competitors and fostering long-term success.

Audience Insights

Our strategist will conduct comprehensive research on analytics platforms and leading sources for consumer insights and offline and online cross-media once we have reached a mutual understanding or agreement on brand positioning and attributes.

Primary demographic data points that will be collected include age, gender, household income, family composition, and psychographic data points, such as values, interests, other occupations, media consumption, lifestyle choices, food consumption behaviors, travel interests, and motivations.

By leveraging audience insights, J/O Digital develops a customized strategy for your brand that results in enhanced performance, a more effective marketing plan, and superior creative work.

Media Planning

When creating a media plan, our strategists adopt a platform-agnostic approach to maximize reach and engagement across online and offline channels.

We acknowledge the significance of utilizing established channels that have a proven track record of success, but we also understand the necessity of staying ahead of the curve, adapting to evolving digital trends, and potentially discovering new avenues for growth.

Also, our media plan is part of an iterative process; once launched, our strategists are involved every step of the way to monitor performance and make adjustments if necessary. We believe in an agile and adaptive approach, constantly refining the media plan to maximize the ROI.

We recently generated:

25x

175 %

60 %

We've worked with:

How can we Make A Difference for your business?

Stay Connected

#jodigitalyeg

175 ^%

60^%